Organizing Customer Data

Having well organized customer data has many benefits including:

Having the ability to identify and target your best customers with marketing strategies.
Optimizing information shared by multiple employees and departments (i.e. sales, billing, accounts receivable).
Providing customers with the highest level of customer service.
Helping employees identify customer needs and build relationships with customers.

A well-organized customer data system can help a company be more efficient and ultimately more profitable. In fact, this business sphere has become so important that it has its own name: Customer Relationship Management (CRM). So crucial is this area of knowledge to a business that large firms spend large amounts of money developing and maintaining a CRM system. Smaller firms usually use online systems.

Traits of a Good CRM

Whether developing or purchasing a CRM program, a business owner or manager should look for certain traits.

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