AP - Raising Awareness ( Lesson)

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Raising Awareness

Introduction:

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Raising Awareness

A Public Service Announcement (PSA) is any message that promotes awareness of issues and call for action toward a solution. The goal of a PSA is to:

  • Persuade an audience to take a favorable action
  • Create Awareness
  • Show the importance of a problem or issue
  • Convey Information
  • Promote behavioral change

Steps to create a PSA:

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According to Penn State Media Commons, there are different types of Public Service Announcements. Click on the type to learn more.

Regardless of the type of PSA you choose to create, just make sure that you have a clear message that is effective. Your PSA is effective if it:

  • Attracts the attention of the target audience
  • Speaks to audience in their own language
  • Relates to the audience’s lives
  • Delivers a single core message
  • Delivers a message of clarity
  • Motivates the audience to action
  • Includes facts and statistics (with citations)
  • Includes opinion words and phrases connected to emotions
  • Uses quotes from recognized experts
  • Includes a catch phrase such as “Stop the Stigma” or “This is your brain on drugs”
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  • Review:

 

 

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Check out the PSA below, and identify if it is effective, and why?

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IMAGES CREATED BY GAVS (INSERT CREDIT FOR IMAGES OR CONTENT HERE IN ALL CAPS!)