AP - The Psychology of Persuasion (Lesson)

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Psychology of Persuasion

Do you remember a time that you were convinced to do something that you really had never intended to do? I mean think about it. You are in the drive thru at a fast food chain, and you order your meal. The person taking your order asks, “Would you like to upsize for just 75 cents more?” Well, you really don’t want more food, but you still agree because it is just 75 cents. Why are we so quick to agree?

According to Dr. Cialdine, a prominent psychologist, there is a Science of Persuasion that we innately and subconsciously adhere to when making decisions.

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Psychology Of Persuasion

In the video, Dr. Cialdine addressed six elements to the science of persuasion- View the video below:

Learn more about these elements by clicking on the term.

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Review:

 

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Because 62-90% of shoppers make snap judgments based on influence of color, it is used by marketers to persuade. Check out this video that delves deeper into this art of persuasion by using color.

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