MKT - Competitive Advantage [LESSON]

Competitive Advantage

In this lesson we will explore competitive advantage and why it is important to business success.

Competitive Advantage | Knowledge Point & Activity

Competitive advantage is when a company can provide something to its customers that can help distinguish itself from its competitors. A competitive advantage is anything that gives a company an edge over its competitors which in turn helps it to attract more customers.

Click through the short presentation below to find out more about competitive advantage.

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Competitive Advantage Self-Assessment | Practice Activity

Review the following statements and select the correct term.

Reflection

Competitive advantage helps a company gain an edge over its competitors. Cost leadership, differentiation, and focus are three types of strategies that companies can use to develop a competitive advantage.

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