MKT - Promotional Tools [LESSON]

Promotional Tools

Earlier in this module we discussed the marketing mix which consists of Product, Place, Price, and Promotion. In this lesson, we are going to focus on one aspect of the marketing mix, Promotion. We will learn more about the various promotional tools that businesses use to generate awareness of their product or service.

4Ps of marketing, promotion is highlighted

Promotion | Video

What do you already know about marketing and promotion? Consider the following questions while viewing the video below.

  1. What is marketing?
  2. What is traditional marketing and what are some examples?
  3. Why has the use of traditional marketing declined over the last twenty years?
  4. What is modern marketing and what are some of its advantages over traditional marketing?
  5. What are some examples of digital marketing?

OER Source: Shane Hummus “What Is Marketing In 3 Minutes | Marketing for Beginners Links to an external site." Used according to terms of use.

Promotional Mix | Knowledge Point

The promotional mix is a combination of marketing techniques used to promote a product or service. It is used to generate brand awareness, increase demand, and differentiate the product. The promotional mix consists of personal networking, advertising, sales promotion, direct marketing, public relations, and digital marketing.

Explore the interactive below to learn more about each element of the promotional mix.

 

Promotional Mix Scenarios | Practice Activity

Take a moment to apply what you have learned about the promotional mix by matching the CrestThreads scenario to the correct promotion. 

Reflection

A variety of promotional tools can be used to generate awareness and increase the sales of a company’s products and services. The right combination of traditional and online tools as well as personal networking is key to the success of a promotional campaign.

[CC BY-NC-SA 4.0 Links to an external site.] UNLESS OTHERWISE NOTED | IMAGES: LICENSED AND USED ACCORDING TO TERMS OF SUBSCRIPTION - INTENDED ONLY FOR USE WITHIN LESSON.