CRM - Asset Management (Lesson)

Asset Management

Introduction

In CRM, assets can refer to anything that contributes to the value provided by customers, including physical products, services, and information.

Asset Management Video

To understand the importance of asset management we must first understand the basics of asset management in CRM. 

Basics of Asset Management Presentation

Now, let’s explore why asset management in CRM is important.

Importance of Asset Management Presentation

Asset Management Matching

Reflection and Wrap-up

Asset management within the context of Customer Relationship Management (CRM) refers to the process of managing the company’s assets to enhance customer satisfaction and relationships.

 

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