Website Content and Design Lesson

A website is not just about pictures and graphics; the entire content is important. This content includes text and visuals, and can also include audio. Information is what users are seeking. Without it, the page only has graphics and colors. The textual content is what adds value to the site. Without it, there is no reason to design a website. Information is what drives how the web pages are designed, and it is also what steers customers to your website. On the other hand, if a webpage only had text on it visitors might get bored and search for a livelier site.

To come up with the best content for your website, brainstorm ideas and create a list of relevant information that you would like it to have. This should be very informal. Think about the information that you would like your customers to know about your product or service and add it to your list. You can list or chunk your information. Start with your Homepage and expand from there. Take a look at GAVS' Ice Cream business’s list.

Example Website with menu ideas

After you have created a list of the information that you would like to have on your site, think about how colors and graphics could enhance the page with the textual content. What about adding some audio or a video? Take notes and write ideas down. Take a look at the notes that the GAVS Ice Cream business wrote for their website.

Content Ideas for the Ice cream business.

Good and Bad Content

When creating content for your website, you want to make sure that it is at the top of the ranking system in a search engine. Remember the search engine indexes information from websites in their database to give internet users the best results for their search. To accomplish this, make sure you have quality content on your website and all forms of content. Keep in mind that web crawlers do not fully read videos or pictures because search algorithms are based on text. However, they do recognize them. So, the more in-depth your content is, the more search engines will index your website’s information for a better ranking. Check out how to write top-ranking content.

Website Content Determines Search Engine Ranking

IMAGES CREATED BY GAVS