WDD - Website and Digital Product Design (Overview)

 

Overview

Introduction

A website yields major benefits to businesses by providing a digital marketing place where everyone can buy, sell, and freely exchange information. Some of those benefits include market expansion, gains in sales, and savings. To capitalize on these benefits, a business needs to have a marketable and well-designed website that will bring in traffic and provide their target market with useful information. Reaching this goal is a process. Much planning and designing is required and includes careful consideration to both visible and invisible aspects of the site. The final result is a site that is user centered and engaging.

Essential Questions

  1. Why is a website needed for a business?
  2. What attitudes and expectations do users bring to the product?
  3. What attitudes and expectations do users have for websites?
  4. What are the best practices for achieving a good website?
  5. What constitutes a good website?

Key Terms

  • Customer needs analysis: An organized, methodical approach to a customer's relationship with, and perception of, an organization’s product or service and its brand.
  • HTML (HyperText Markup Language): Standard markup language for creating web pages.
  • HTML tags: Instructions that tell a web browser how to format text.
  • Project management methodology: A set of principles, tools and techniques that are used to plan, execute and manage projects.
  • Target market: A specific group of people with shared characteristics that a business markets its products or services to.

 

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