EC - E-Commerce [OVERVIEW]
E-Commerce
Introduction
When was the last time you ordered an item online? If you are like most teens, you have used your mobile device to purchase an app or accessed an E-Commerce site like Amazon to place an order. Online shopping has become so popular that we now have a "Cyber Monday." As a web designer, you should understand the elements necessary to add e-commerce capability to a website. This module will provide you with the opportunity to use elements and attributes to create an e-commerce website. You will learn about the process involved in online purchases, understand the role of E-Commerce in today's business environment, and create an e-commerce website.
E-Commerce is a form of digital marketing. Through your website, you will market your business and/or products to potential customers.
List of Lessons
- Doing Business Online
- Building a Brand in E-Commerce
- Payment and Logistics
- Security Issues in E-Commerce
- SEO and Analytics
- Trends in E-Commerce
Essential Questions
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- Explain the difference between e-business and e-commerce.
- What is an online presence?
- How does social media impact e-commerce?
- How does the design of a website impact an e-Business brand?
- Indicate three security issues in e-commerce.
Key Terms
Brand | The identity of the business.
Business-to-Business (B2B) | Businesses that sell their products or services to other businesses.
Business-to-Consumer (B2C) | Online businesses that sell products and services to consumers.
Business-to-Employee (B2E) | Businesses focus on their employees and keeping them satisfied.
Business-to-Government (B2G) | An online marketplace in which businesses with products and services to sell are matched with government agencies that have purchasing needs.
Checkout process | The process to add and or remove items prior to finalizing a purchase.
Consumer-to-Business (C2B) | Consumers sell products to businesses.
Consumer-to-Consumer (C2C) | Consumers sell items or services directly to other consumers.
Digital Currency | Any currency, money, or money-like asset that is primarily managed, stored, or exchanged on digital computer systems, especially over the Internet.
Digital Wallet | Software that stores billing and shipping information that can be submitted during checkout.
Dropshipping | Order fulfillment that goes directly from the manufacturer to the consumer without the retailer ever taking possession of the item.
E-business | Doing business online.
E-commerce | The business of buying and selling products online.
E-Commerce Application | The software that handles e-commerce transactions.
Extranets | Private intranets that allow some external access.
Government-to-business | Government agencies that transact with businesses to provide services.
Government-to-consumer | Government agencies that transact with consumers to provide services.
Hacking | The gaining of unauthorized access to data in a system or computer.
HTTPS Protocol | Hypertext Transfer Protocol Secure – uses encryption for secure communication over a computer network.
Intranets | Private internal network used by employees to collaborate and communicate.
Logistics | The process of getting goods and services to the customer.
One-time credit card | A method of making purchases while keeping the actual credit card number hidden.
Order Fulfillment | The process of receiving, packing, and shipping orders.
Payment gateway | The network used that connects online stores with credit card companies.
Payment processor | A business that verifies, authorizes, and processes secure credit card transactions in real time over a network.
Personalization | The ability of websites to adjust to the individual user and information is tailored to that user's needs.
Secure Socket Layer (SSL) | Standard security technology for establishing an encrypted link between a server and a client.
SEO | Search Engine Optimization – a strategy used to direct online traffic to a website.
Subscription Service | Consumers sign up for recurring services or shipments, which gives the business a regular income.
Sustainability | A societal goal that relates to the ability of people to safely co-exist on Earth over a long time.
Third-party payment processor | Allows your customers to shop at an online store and then pay for their purchases at the third-party payment processor's site.
Virtual Reality | A simulated experience that allows the user to feel immersed in a virtual world.
Virtual shopping cart | Software that records each individual item purchased and then summarizes the purchased items into a single order.
Voice Commerce | Allowing customers to order items with their voice using digital assistants.
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