(PC) Professional Communication Module Overview

Professional Communication Module Overview

Introduction

megaphone with brain wordle imageProfessional communication requires proficiency in four areas: listening, reading, speaking and writing. In this module, we will look at these four essential elements of communication as well as strategies for developing in each area. Beyond writing and the face-to-face verbal communication that is so important in business, we will explore the effects of technology on the communication process. Specifically, we will explore the effects of social media and the importance of a business having and monitoring a digital presence.

Essential Questions

  • What communication skills do I need to develop for the workplace?
  • Why is social media and a digital presence important to a business?
  • How do I create an effective resume and cover letter?
  • How can I produce a professional presentation?
  • How does technology enhance effective business communication?
  • How can I best use technology to plan and present material to a target audience?

Key Terms

  1. Digital communication - Digital communication is electronic transmission of information that has been encoded digitally (as for storage and processing by computers)
  2. Social media - Social Media is the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities
  3. Presentation software - A computer software package used to display information, normally in the form of a slide show is known as presentation software
  4. Target audience - The primary group of people a message is aimed at is the target audience
  5. Email - An abbreviated term for electronic mail is Email
  6. Video conferencing -  set of telecommunication technologies which allow two or more locations to communicate by simultaneous two-way video and audio transmissions is video conferencing
  7. Instant messaging - The exchange of typed messages between computer users in real time via the Internet is called instant messaging
  8. Online chat - Any kind of communication over the Internet, can be termed an online chat but it is primarily meant to refer to direct one-on-one chat
  9. Blog - A website on which an individual or group of users record opinions, information, etc. on a regular basis is a blog
  10. Newsgroup - A group of Internet users who exchange e-mail messages on a topic of mutual interest is referred to as a newsgroup
  11. List serve - An electronic mailing list of people who wish to receive specified information from the Internet is a list serve
  12. Cover letter - A cover letter typically accompanies each resume you send out
  13. Resume - A resume is a brief account of one's professional or work experience and qualifications, often submitted with an employment application

Module Minute

Success Motivation International founder, Paul J. Meyer stated: "Communication – the human connection – is the key to personal and career success." Communication, in fact, is the basis of all relationships, personal and professional. Developing excellent communication skills is essential to becoming a leader. The key word is "developing." Great communication skills are not something you are born with, rather they are skills that are learned and expanded. In the business world, good communication facilitates the transfer of knowledge between employees making the business more efficient. That efficiency translates into better profits for the company. You may have brilliant ideas, but if you cannot effectively communicate these ideas with clarity and enthusiasm, your brilliant ideas may not get you far.

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