PRO - Advertisement Components [LESSON]

Advertising Components

What are the components of advertisements?

• Heading - The key part of the sales message, may also contain subheads that either clarify or amplify the thought in the headline.
• Illustrations - Most effective way to draw the reader's attention, illustrations that takes up 50 percent or more of the ad space increases readership by as much as 37 percent.
• White space - Use as much as possible to minimize distractions and draw attention to what matters most, does not have to be white - just absent of illustrations and text.
• Copy - Expands benefits offered in the headline and is conversationally written. 
• Signature - Is often a company logo or logotype and should not overpower other important aspects of the advertisement.

 

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