PRI - Price Mix [LESSON]

Price Mix

Once a firm has established its pricing objectives and analyzed the factors that affect how it should price a product, the company must determine the pricing strategy (or strategies) that will help it achieve those objectives. Firms use different pricing strategies for their offerings. Now we'll look at several different pricing approaches that companies utilize.

Pricing Strategies

Companies can choose many ways to set their prices. Many pricing approaches have a psychological appeal. We'll examine some common methods you often see.

 

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