AOP - Persuasion Rhetoric Lesson
Persuasion - Rhetoric
When writing a persuasive essay, an author can use rhetoric to persuade the reader. Typically, rhetoric is used in speeches, but the idea of rhetoric is important in any kind of persuasion. Rhetoric is the ability to persuade another person to agree with certain ideas or beliefs. Aristotle, a philosopher, coined the three means of persuasion. As you have learned in previous modules, the three types of persuasion are: ethos, pathos, and logos. Take a look below to review these ideas:
Ethos: The term "ethos" comes from the Greek word meaning character. Before beginning a speech, a speaker must establish credibility and authority with an audience. In order to establish credibility, a speaker might begin a speech by providing his or her background or knowledge in the subject area. Also, providing information about oneself can establish credibility by letting people know who you are.
2. Pathos: The term "pathos" comes from the Greek word meaning suffering. A speaker will attempt to appeal to the emotions of the audience in order to persuade them. Often, the use of metaphors and other literary devices can create a clear picture for the audience to become emotionally charged regarding the situation.
3. Logos: The term "logos" comes from the Greek word meaning logic. Logic can be accomplished by using proof and reasoning to support claims. Speakers can use specific data points in order to persuade the audience using logos.
Therefore, in using persuasive tactics, writers might use ethos, pathos, and logos in order to persuade their readers.
Rhetoric Interactivity
Practice what you know about rhetoric in the interactivity below.
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