CM - Market Share and Customer Relationships Lesson

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Market Share and Customer Relationships

After getting the business going, entrepreneurs need to grow the business and grow their customer base. In this lesson you will learn about SWOT Analysis, which is looking at the impact of competition and other internal and external factors that impact a business. Then you will learn about a major part of marketing, which is customer relationship management. You will learn how businesses grow their business by taking care of their current customers as well as attracting new customers.

SWOT ANALYSIS

Click on each square below to learn more about SWOT Analysis.

 

Sources:

Customer Retention Links to an external site.

What is CRM? Links to an external site.

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