Community Relations

Businesses need to create goodwill in a community to build support. One of the things that a business can do is to get involved in the community. There are many ways to get involved in a community, such as by sponsoring local youth league teams or a local community service organization. There are many benefits to businesses for helping their communities.

Another important activity for businesses is the use of technology. All businesses use technology, but today it is especially important that businesses use technology to engage their community through social media and by giving the community needed information. All businesses need to have a strong presence on social media, as that is a major tool for community outreach. Businesses also need to have a good website that is well maintained so members of the community, as well as customers and potential customers, can access information about the business.

This lesson will explore how businesses build community support as well as the use of technology in marketing.

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