CM - Marketing Segmentation Lesson

Marketing Segmentation

Introduction

Businesses don’t have unlimited marketing budgets, so they must focus their marketing on the areas that are most productive. In order to do this marketers must figure out who their most likely customers are. This is done through marketing segmentation, customer profiling and marketing research. This lesson will teach you about these vital areas of marketing.

View the video below:

 

Sources of Research

 

 

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