Overview on Developing a Balanced Design with Gestalt Lesson

Introduction

In this microlesson, we will discuss how the use of Gestalt Principles assist artists in developing balanced compositions. We will then use these principles to explore letterforms leading to the creation of your own personal monogram and a strong letterform design.

Explore

Positive/Negative Space - Letterforms Overview

Please watch the presentation below to learn more about exercises in Gestalt.

Extension

Principles of Gestalt Research

For an extra challenge, research how designs are used in your favorite brands. Look for logos and other branding materials. Show two examples of companies who have created a logo using some of the Principles of Gestalt.

Write a paragraph on how they accomplished this and which principles they used. Include photos or screenshots of their designs.

Which ones used closure? Which ones used similarity? Are these designs successful in allowing the viewer to recognize the identity of the company in a “quick read”?

The word GESTALT, closure, proximity, continuation, similarity, and figure-ground in one bold graphic.

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