WDT - Strategies for Social Media Selection Lesson

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Introduction

Selecting the right social media for use in business is very important. Strategies for selection must be used by employees to make the very best decision. 

 

Which is the Best Social Media Platform for Your Business

View the video below:

 

 

Takeaway

Social media programs can assist in building a company’s brand or be used personally to network. Before you select a platform, consider your target audience and select the platform that the audience will access most. Monitor posts and reply often so the audience is aware of your presence. Understand that customers can assist in marketing the business. So, apply problem-solving skills when addressing issues or complaints a consumer might post. Admit mistakes and avoid using the word “but” in your mistake message. Providing quality customer service is vital as many consumers are posting feedback on services and goods via social media programs.

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