Classifications of Social Media

Introduction

Social media, the use of computer technologies to facilitate the sharing of information, can be classified based upon the platform, access, or audience.

the number 6 Social media has been around for some time but gained more popularity once introduced in digital format. As you research the history of social media, you will discover that the Six Degrees site was the first known digital social media program. The site allowed users to create a profile and friend other users. Since the establishment of that site in 1997, social media programs have flourished and can be categorized in many platforms.

Social Media Platforms

It is common practice for businesses to use social media programs to boost website traffic and build their company’s brand. There is a myriad of social media programs available for personal and business use. Programs like Facebook, Instagram, Pinterest, and Twitter are popular options used by businesses. Social media can be grouped into six categories. View the Social Media Categories presentation below to find out more. Click the arrows within the presentation to advance the slides.

Social Media Terminology

As you communicate using social media tools, you may encounter experiences where the following terms are mentioned. It is important that you understand their meanings. Click below to learn more.

Complete the Social Media Matching Activity below.

Takeaway

As you work with digital technology, you will have several opportunities to use social media to interact with individuals and possibly represent your company. Take the initiative and learn all you can about new social media programs and how you can use them to connect, network, and promote. After doing so, you will be able to make wise decisions on programs to use as you share your thoughts, views, and provide feedback to friends globally.

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