GAP -Cultural Considerations Lesson

BusCom_LessonTopBanner.png Cultural Considerations in Graphic Selection and Animation Use

Although individuals have dominant learning styles, research has shown that people remember information that is shared via a graphic or video better than a text-based presentation. What can you do as a business communicator to ensure that animated and graphic messages are received and understood? This lesson will provide you with tips to meet that goal. 

 

Click below to begin the activity to check your knowledge.

 

Takeaway

Apply the tips introduced in this lesson to create animations and design graphics that leave your global audience with a desire to act. 

People process visuals 600,000 times faster than text. People retain 80% of what they see, only 20% of what they read and 10% of what they hear. 90% of information transmitted to the brain is visual. Larger images increased sales by 46%. Retail sites with video content increased conversion by 46%. Helps in Establishing Identity Logos, colors, typography, symbols, and imagery help identify your brand's values and unique personality. 

BusCom_LessonBottomBanner.png  IMAGES CREATED BY GAVS AND INFOGRAPHIC CITATION Links to an external site.