AP - Just Buy it (Lesson)
Just Buy It
You are watching your favorite Crime Television show, and you notice that there are a ton of commercials for items associated with older individuals. Why? Let’s delve deeper into the different commercial types, and how they are used to manipulate us to do what they want. Just Buy It!
Just Buy It
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Accessible Version of Just Buy It
Commercial Scripts
So, you want to make a commercial, now what? Well, before you start you should do some market research to determine your target audience for the product. This is important because you want to make sure your commercial draws into the target audience’s interests, but also you will want to make sure the commercial airs during a time that the target audience would be viewing.
It is important that you develop a commercial script that has a beginning, middle, and end. It is common to use a 2 column script format like the one below that includes a description of visuals, and description of audio (narration) and special effects.
| Visual | Audio | |
|---|---|---|
| 1. |
Spokesperson speaking to camera Image next to speaker: Sales graph |
"This graph shows us that there was a sharp increase in sales in Q3 |
| 2. |
Spokesperson speaking to camera Image next to speaker: Pie chart |
"... and this pie chart may hold the key to understanding why." |
| 3. |
Spokesperson speaking to camera Text above image of pie chart: VIDEO MARKETING |
"As it turns out our video marketing efforts in Q2 made a big difference" |
Commercial Storyboards
Once the script is complete, you will need to create a storyboard for your commercial. There are different versions of storyboards, but below is an example:
Image Source Links to an external site.
Of course, then you will finalize your script, and begin shooting your commercial. After filming, you will then edit and publish. It is best to test your commercial with a focus group to ensure that the commercial is effective.
Review
Wrap-Up
View the video, the Five Golden Rules of Advertising to learn more about this topic.
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