POST - Making a Media Impact (Lesson)

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Making a Media Impact

For each media production, it is imperative to capture society’s attention so that they will come watch your movie. If people don’t come see your media production then it takes a loss. So, it is important that a solid advertising campaign is launched that could include trailers, merchandise, and social media. Don’t be afraid to take risks to promote your media production.

In this module, we will address:

  • Marketing Strategies
  • Film Distribution

So, let’s get started!

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Inspiring Marketing Ideas

Marcus Taylor in his article, “17 Inspiring Marketing Strategies for Your Film or TV Show,” (at ventureharbour.com) explains the various strategies that could capture audiences. Explore some of his ideas by clicking on the Idea to see more about each.  

Finding a way to distribute your media production is critical. It is important to determine which type of distribution you want, and how to choose your means of distribution. Watch the video below to learn more:

 

 

 

 

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Review:

 

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It is time for you to consider how to promote your media productions. Will you use social media? Create movie posters or design merchandise? Will you create a publicity stunt to capture attention, or involve your audience?

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