CR - Consumer Review Lab Overview

Consumer Review Lab

Introduction

We all use reviews on a regular basis, to help us determine which movie to see, which video game to play, or even which pair of headphones to buy. But how easy is it to fake a review? The truth is that it’s incredibly simple, and fake reviews can have significant impacts on the products that are purchased or consumed, including movies that people watch and restaurants where they choose to eat. If consumers knew that the review they were reading and using to base a decision on came from a computer program and not a human, they might be less likely to believe it.

Module Lessons Preview

In this module, we will study the following topics:

Reviews and Sentiment Value: The persuasive power of words can be seen in a variety of places such as entertainment, news, social media, and even reviews and comments. This activity focuses on the sentiment value of individual words.

Sentiment Value and Star Ratings: Using the sentiment value, in this activity, you will write the code for the totalSentiment and starRating methods.

Autogenerated Review: In this activity, you will write and test a method that will autogenerate a review from the review used in the previous activity. The new method will create a fake review by replacing adjectives in the given review with randomly selected adjectives.

Create a Positive or Negative Review: In this activity, you will modify the method you completed in the previous activity to create a review that is either more positive or more negative than the original. 

Open-Ended Activity: In this activity, you will demonstrate your knowledge of methods and control structures in a way that is interesting and engaging to you.

 

 IMAGES CREATED BY GAVS